Marketing
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Covers the nature of conflict in Retail and resolution strategiies
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The metaverse offers marketers the greatest potential to engage with customers and develop competitive advantages on a new medium since the advent of social media. Yet, immense uncertainty exists o...
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A theory-first paradigm tends to be the dominant approach in much academic marketing research. In this approach, a theory is borrowed, refined, or developed and then tested empirically. In this cha...
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While recent research indicates that experiential purchases lead to greater happiness than material purchases (i.e., experiential advantage), we have a limited understanding of when and why consume...
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We uncover the underlying factors that influence perceived trade-offs between sustainability and financial returns and risks, and the resulting real-world investment behaviour of micro-investors. G...
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Flowers come in a variety of colours, shapes, sizes and odours. Flowers also differ in the quality and quantity of nutritional reward they provide to entice potential pollinators to visit. Given th...
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What are life’s biggest decisions? In Study 1, I devised a taxonomy comprising 9 decision categories, 58 decision types, and 10 core elements of big decisions. In Study 2, I revealed people’s perce...
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The availability and quality of instrumental variables (IV) are frequent concerns in empirical management research when trying to overcome endogeneity problems. For endogeneity that does not arise ...
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Date issued
- 108 2020 - 2024
- 99 2010 - 2019
- 64 2001 - 2009
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- 277 true
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- 48 Conference Proceeding
- 13 Chapter
- 5 Book
- 4 Media
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