Missing information and discounting: Exploration and extension

Burke, S

Missing information and discounting: Exploration and extension

Burke, S

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Publisher:: ANZMAC
Publication Type:: Conference Proceeding
Citation:: Proceedings of the Australian and New Zealand Marketing Academy Conference, 2006, pp. 1 - 7
Issue Date:: 2006-01

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Field	Value	Language
dc.contributor.author	Burke, S	en_US
dc.contributor.editor	Ali, Y	en_US
dc.contributor.editor	van Dessel, M	en_US
dc.date	2006-12-04	en_US
dc.date.issued	2006-01	en_US
dc.identifier.citation	Proceedings of the Australian and New Zealand Marketing Academy Conference, 2006, pp. 1 - 7	en_US
dc.identifier.isbn	1 74107 159 3	en_US
dc.identifier.uri	http://hdl.handle.net/10453/11400
dc.description.abstract	Missing information (MI), if detected, often leads to alternative discounting. However, inferences reduce uncertainty of MI and thus reduce discounting. This paper suggests that discounting results not only from uncertainty of MI, but from consumers overall confidence in evaluating" (CE). Confidently held inferences help resolve MI uncertainty, improve CE and attenuate discounting. This mediating role of CE suggests discounting/evaluation effects could also be observed in `non-MI contexts involving other types of uncertainty detection and resolution. An experiment demonstrates the role of CE, and a model proposes interactive effects of sources of uncertainty, and uncertainty detection and resolution on overall CE and discounting. The model extends the long observed discounting effect of MI to broader situations and highlights roles of ambiguity detection/resolution in evaluation effects.	en_US
dc.publisher	ANZMAC	en_US
dc.relation.ispartof	Proceedings of the Australian and New Zealand Marketing Academy Conference	en_US
dc.relation.ispartof	Australian and New Zealand Marketing Academy Conference	en_US
dc.title	Missing information and discounting: Exploration and extension	en_US
dc.type	Conference Proceeding
utslib.location	Brisbane, Australia	en_US
utslib.location.activity	Brisbane, Australia	en_US
utslib.for	0806 Information Systems	en_US
dc.location.activity	Brisbane, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Strength - CENSOC - Study of Choice
pubs.organisational-group	/University of Technology Sydney/Strength - CMOS - Centre for Management and Organisation Studies
utslib.copyright.status	open_access
pubs.consider-herdc	false	en_US
pubs.place-of-publication	Brisbane, Australia	en_US
pubs.start-date	2006-12-04	en_US

Abstract:

Missing information (MI), if detected, often leads to alternative discounting. However, inferences reduce uncertainty of MI and thus reduce discounting. This paper suggests that discounting results not only from uncertainty of MI, but from consumers overall confidence in evaluating" (CE). Confidently held inferences help resolve MI uncertainty, improve CE and attenuate discounting. This mediating role of CE suggests discounting/evaluation effects could also be observed in `non-MI contexts involving other types of uncertainty detection and resolution. An experiment demonstrates the role of CE, and a model proposes interactive effects of sources of uncertainty, and uncertainty detection and resolution on overall CE and discounting. The model extends the long observed discounting effect of MI to broader situations and highlights roles of ambiguity detection/resolution in evaluation effects.

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http://hdl.handle.net/10453/11400