Why qualitative researchers squint: A micro analysis of the temporal aspects for grocery shopping

Spanjaard, DC; Freeman, LM

Why qualitative researchers squint: A micro analysis of the temporal aspects for grocery shopping

Spanjaard, DC Freeman, LM

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Publisher:: ACR
Publication Type:: Conference Proceeding
Citation:: 2008 Latin America Association for Consumer Research, 2008, pp. 116 - 119
Issue Date:: 2008-01

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Field	Value	Language
dc.contributor.author	Spanjaard, DC	en_US
dc.contributor.author	Freeman, LM	en_US
dc.contributor.editor	Acevedo, C	en_US
dc.contributor.editor	Hernandez, J	en_US
dc.contributor.editor	Lowrey, T	en_US
dc.date	2008-07-31	en_US
dc.date.issued	2008-01	en_US
dc.identifier.citation	2008 Latin America Association for Consumer Research, 2008, pp. 116 - 119	en_US
dc.identifier.isbn	0-915552-62-0	en_US
dc.identifier.uri	http://hdl.handle.net/10453/11434
dc.description.abstract	This paper discusses the rewards for the researchers when they adopted a multidimensional approach, incorporating temporal aspects, to the analysis of emotion factors for in-store shopping behavior. Of particular interest was the role these emotions play in brand selection. Whilst emotional research is not unique, little has been done to understand it from an internally consumer-driven perspective for grocery brands. We used videography to capture the behavior. As a result of our findings, it is proposed that the temporal affect becomes the moderating variable in developing emotive bonds between the consumer and the brand whilst making in-store decisions.	en_US
dc.publisher	ACR	en_US
dc.relation.ispartof	2008 Latin America Association for Consumer Research	en_US
dc.relation.ispartof	Latin American ACR Conference	en_US
dc.title	Why qualitative researchers squint: A micro analysis of the temporal aspects for grocery shopping	en_US
dc.type	Conference Proceeding
utslib.location	University of Minnesota, Duluth, USA	en_US
utslib.location.activity	Sao Paulo, Brazil	en_US
utslib.for	150505 Marketing Research Methodology	en_US
dc.location.activity	Sao Paulo, Brazil	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	University of Minnesota, Duluth, USA	en_US
pubs.start-date	2008-07-31	en_US

Abstract:

This paper discusses the rewards for the researchers when they adopted a multidimensional approach, incorporating temporal aspects, to the analysis of emotion factors for in-store shopping behavior. Of particular interest was the role these emotions play in brand selection. Whilst emotional research is not unique, little has been done to understand it from an internally consumer-driven perspective for grocery brands. We used videography to capture the behavior. As a result of our findings, it is proposed that the temporal affect becomes the moderating variable in developing emotive bonds between the consumer and the brand whilst making in-store decisions.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/11434