E-Novation: An offbeat view of innovation, e-marketing and a new collaborative information platform

University of Western Sydney
Publication Type:
Conference Proceeding
Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, 2008, pp. 1 - 7
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This paper defines E-Novation as an approach which is more powerful than traditional forms of innovation processes, through incorporation of a diverse range of views and ideas directly into development of service-dominant knowledge-based goods and services. E-Novation (EN) is Innovation (IN) and E-Marketing (EM) enabled by New Collaborative Platforms (CP) expressed as EN = CP (IN + EM). The E-Novation Project was initiated in 2007 and will be developed out from a broad approach to explore key related business and marketing and business to may be included within a more detailed framework, expected to be completed by September 2008.
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