Why happy shoppers don't stop and think

Spanjaard, DC; Freeman, LM; Young, LC

Why happy shoppers don't stop and think

Spanjaard, DC Freeman, LM Young, LC

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Publisher:: ANZMAC
Publication Type:: Conference Proceeding
Citation:: Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, 2008, pp. 1 - 7
Issue Date:: 2008-01

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Full metadata record

Field	Value	Language
dc.contributor.author	Spanjaard, DC	en_US
dc.contributor.author	Freeman, LM	en_US
dc.contributor.author	Young, LC	en_US
dc.contributor.editor	Denize, S	en_US
dc.contributor.editor	Spanjaard, D	en_US
dc.contributor.editor	Sharma, N	en_US
dc.date	2008-12-01	en_US
dc.date.issued	2008-01	en_US
dc.identifier.citation	Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, 2008, pp. 1 - 7	en_US
dc.identifier.isbn	1863081445	en_US
dc.identifier.uri	http://hdl.handle.net/10453/11485
dc.description.abstract	This paper discusses findings from observational research of grocery shopping. Videographic analysis via qualitative research techniques reveals that consumers who display less emotion tend to be more positive about the experience and have shorter shopping visits. Whereas those who display distinct emotional responses tend to reveal negative reactions and result in taking longer to make a decision. Four categories of consumer decision behaviour for grocery products are suggested as a result of this research and as a discussion point for further investigations into this specific topic.	en_US
dc.publisher	ANZMAC	en_US
dc.relation.ispartof	Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat	en_US
dc.relation.ispartof	Australian and New Zealand Marketing Academy Conference	en_US
dc.title	Why happy shoppers don't stop and think	en_US
dc.type	Conference Proceeding
utslib.location	Sydney	en_US
utslib.location.activity	Sydney	en_US
utslib.for	1505 Marketing	en_US
dc.location.activity	Sydney	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Sydney	en_US
pubs.start-date	2008-12-01	en_US

Abstract:

This paper discusses findings from observational research of grocery shopping. Videographic analysis via qualitative research techniques reveals that consumers who display less emotion tend to be more positive about the experience and have shorter shopping visits. Whereas those who display distinct emotional responses tend to reveal negative reactions and result in taking longer to make a decision. Four categories of consumer decision behaviour for grocery products are suggested as a result of this research and as a discussion point for further investigations into this specific topic.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/11485