To teach or not to teach Alderson? There is no question

Wilkinson, I Young, LC

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Publisher:: Springer
Publication Type:: Chapter
Citation:: A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, 1, pp. 529 - 538
Issue Date:: 2006-01

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Full metadata record

Field	Value	Language
dc.contributor.author	Wilkinson, I	en_US
dc.contributor.author	Young, LC	en_US
dc.contributor.editor	Wooliscroft, B	en_US
dc.contributor.editor	Tamilia, R	en_US
dc.contributor.editor	Shapiro, S	en_US
dc.date.issued	2006-01	en_US
dc.identifier.citation	A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, 1, pp. 529 - 538	en_US
dc.identifier.isbn	0-387-26175-3	en_US
dc.identifier.uri	http://hdl.handle.net/10453/12494
dc.publisher	Springer	en_US
dc.relation.ispartof	A Twenty-First Century Guide to Aldersonian Marketing Thought	en_US
dc.title	To teach or not to teach Alderson? There is no question	en_US
dc.type	Chapter
utslib.location	New York, USA	en_US
utslib.for	150501 Consumer-Oriented Product or Service Development	en_US
utslib.citation.edition	1	en_US
dc.location.activity	Singapore
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.edition	1	en_US
pubs.place-of-publication	New York, USA	en_US

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