Competence, competencies and/or capabilities for public communication? A public sector study

Macnamara, JR

Competence, competencies and/or capabilities for public communication? A public sector study

Macnamara, JR

Permalink

Publisher:: University of Newcastle
Publication Type:: Journal Article
Citation:: Asia Pacific Public Relations Journal, 2018, 19 pp. 16 - 40
Issue Date:: 2018-07-02

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Adobe PDF

Download Accepted Manuscript VersionAdobe PDF (294.72 kB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Macnamara, JR https://orcid.org/0000-0003-1387-3882	en_US
dc.date.available	2018-04-02	en_US
dc.date.issued	2018-07-02	en_US
dc.identifier.citation	Asia Pacific Public Relations Journal, 2018, 19 pp. 16 - 40	en_US
dc.identifier.issn	1839-8227	en_US
dc.identifier.uri	http://hdl.handle.net/10453/126659
dc.description.abstract	Knowledge, skills, and abilities, referred to as KSAs, as well as competencies, overall competency or competence and, most recently, capabilities, are major foci in human resource literature, particularly that related to recruitment and professional development. They also have increasingly become a focus of study in public relations and corporate, government, and organisational communication. A number of national and global studies have been undertaken to identify the KSAs, competencies, and capabilities required to effectively undertake PR and communication management roles today and in the future. Recently, the Global Alliance for Public Relations and Communication Management completed an extensive review of professional qualifications and educational standards to produce a Global Body of Knowledge (GBOK), and in 2016 commenced a further stage of this research to develop a Global Capabilities Framework. This paper reports findings of a study undertaken to inform a capabilities framework for public sector communication professionals that supports and adds to the findings of the Global Alliance study and provides specific insights into the capabilities required in government communication today and into the future.	en_US
dc.publisher	University of Newcastle	en_US
dc.relation.ispartof	Asia Pacific Public Relations Journal	en_US
dc.title	Competence, competencies and/or capabilities for public communication? A public sector study	en_US
dc.type	Journal Article
utslib.citation.volume	19	en_US
utslib.location.activity	Australia	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.publication-status	Published	en_US
pubs.volume	19	en_US

Abstract:

Knowledge, skills, and abilities, referred to as KSAs, as well as competencies, overall competency or competence and, most recently, capabilities, are major foci in human resource literature, particularly that related to recruitment and professional development. They also have increasingly become a focus of study in public relations and corporate, government, and organisational communication. A number of national and global studies have been undertaken to identify the KSAs, competencies, and capabilities required to effectively undertake PR and communication management roles today and in the future. Recently, the Global Alliance for Public Relations and Communication Management completed an extensive review of professional qualifications and educational standards to produce a Global Body of Knowledge (GBOK), and in 2016 commenced a further stage of this research to develop a Global Capabilities Framework. This paper reports findings of a study undertaken to inform a capabilities framework for public sector communication professionals that supports and adds to the findings of the Global Alliance study and provides specific insights into the capabilities required in government communication today and into the future.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/126659