Content Analysis

Macnamara, JR

Content Analysis

Macnamara, JR

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Publisher:: De Gruyter
Publication Type:: Chapter
Citation:: Mediated Communication, 2018, pp. 191 - 212
Issue Date:: 2018-09-03

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Field	Value	Language
dc.contributor.author	Macnamara, JR https://orcid.org/0000-0003-1387-3882	en_US
dc.date.available	2020-05-25T19:05:32Z
dc.date.issued	2018-09-03	en_US
dc.identifier.citation	Mediated Communication, 2018, pp. 191 - 212	en_US
dc.identifier.isbn	978-3-11-048112-9	en_US
dc.identifier.uri	http://hdl.handle.net/10453/128157
dc.description.abstract	Because of the central role mass media and, more recently, social media play in contemporary literate societies, and particularly because of intensive interest in and often concern about the effects of media content on awareness, attitudes, and behaviour among media consumers, analysis of media content has become a widely-used research method among media and communication scholars and practitioners as well as sociologists, political scientists, and critical scholars. This chapter examines the history, uses and methods of media content analysis, including qualitative as well as quantitative approaches that draw on the techniques of textual, narrative and semiotic analysis; explains key steps such as sampling and coding; and discusses the benefits of conducting media content analysis.	en_US
dc.publisher	De Gruyter	en_US
dc.relation.ispartof	Mediated Communication	en_US
dc.relation.isbasedon	10.1515/9783110481129-012	en_US
dc.title	Content Analysis	en_US
dc.type	Chapter
utslib.location	Berlin, Boston	en_US
utslib.for	2001 Communication and Media Studies	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Berlin, Boston	en_US
pubs.publication-status	Published	en_US

Abstract:

Because of the central role mass media and, more recently, social media play in contemporary literate societies, and particularly because of intensive interest in and often concern about the effects of media content on awareness, attitudes, and behaviour among media consumers, analysis of media content has become a widely-used research method among media and communication scholars and practitioners as well as sociologists, political scientists, and critical scholars. This chapter examines the history, uses and methods of media content analysis, including qualitative as well as quantitative approaches that draw on the techniques of textual, narrative and semiotic analysis; explains key steps such as sampling and coding; and discusses the benefits of conducting media content analysis.

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http://hdl.handle.net/10453/128157