Delivering open innovation promises through social media

Barlatier, PJ; Josserand, E

Delivering open innovation promises through social media

Barlatier, PJ Josserand, E

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Publication Type:: Journal Article
Citation:: Journal of Business Strategy, 2018, 39 (6), pp. 21 - 28
Issue Date:: 2018-11-19

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Field	Value	Language
dc.contributor.author	Barlatier, PJ	en_US
dc.contributor.author	Josserand, E https://orcid.org/0000-0002-6724-2405	en_US
dc.date.available	2018-01-11	en_US
dc.date.issued	2018-11-19	en_US
dc.identifier.citation	Journal of Business Strategy, 2018, 39 (6), pp. 21 - 28	en_US
dc.identifier.issn	0275-6668	en_US
dc.identifier.uri	http://hdl.handle.net/10453/137621
dc.description.abstract	© 2018, Emerald Publishing Limited. Purpose: This paper aims to explore how social media can be used strategically for delivering the promises of open innovation and examines the types of structure that can foster the integration of these new tools with more classic top-down innovation approaches. Design/methodology/approach: A single case study of, ALPHA (pseudonym), a multinational company that combined an integrated strategy and the creation of a lean structure with the full potential of social media. Findings: To take on the challenges of energy transition, ALPHA has implemented a low-cost approach allowing it to harness the promises of open innovation. This combined the introduction of a lean structure, two social media platforms and processes that ensured the integration of open innovation activities with existing departments. Research limitations/implications: The research is based on a single case study. Further research should be conducted to establish the generalization of the results. Practical implications: This paper highlights the key success factors in making such a light approach successful, namely, controlling cost and disruption of open innovation; integration matters; leveraging complementarities with existing social media initiatives; and bottom-up adoption. Originality/value: The research provides a unique approach that can be practically implemented to leverage social media to deliver the promises of open innovation and offers an original way of integrating social media lead innovation and open innovation strategies with more classic R&D activities.	en_US
dc.relation.ispartof	Journal of Business Strategy	en_US
dc.relation.isbasedon	10.1108/JBS-12-2017-0175	en_US
dc.subject.classification	Business & Management	en_US
dc.title	Delivering open innovation promises through social media	en_US
dc.type	Journal Article
utslib.citation.volume	6	en_US
utslib.citation.volume	39	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	closed_access
pubs.issue	6	en_US
pubs.publication-status	Published	en_US
pubs.volume	39	en_US

Abstract:

© 2018, Emerald Publishing Limited. Purpose: This paper aims to explore how social media can be used strategically for delivering the promises of open innovation and examines the types of structure that can foster the integration of these new tools with more classic top-down innovation approaches. Design/methodology/approach: A single case study of, ALPHA (pseudonym), a multinational company that combined an integrated strategy and the creation of a lean structure with the full potential of social media. Findings: To take on the challenges of energy transition, ALPHA has implemented a low-cost approach allowing it to harness the promises of open innovation. This combined the introduction of a lean structure, two social media platforms and processes that ensured the integration of open innovation activities with existing departments. Research limitations/implications: The research is based on a single case study. Further research should be conducted to establish the generalization of the results. Practical implications: This paper highlights the key success factors in making such a light approach successful, namely, controlling cost and disruption of open innovation; integration matters; leveraging complementarities with existing social media initiatives; and bottom-up adoption. Originality/value: The research provides a unique approach that can be practically implemented to leverage social media to deliver the promises of open innovation and offers an original way of integrating social media lead innovation and open innovation strategies with more classic R&D activities.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/130236