Evaluation of the impact of a personalized postdonation short messaging service on the retention of whole blood donors

Gemelli, CN; Carver, A; Garn, A; Wright, ST; Davison, TE

Evaluation of the impact of a personalized postdonation short messaging service on the retention of whole blood donors

Gemelli, CN Carver, A Garn, A Wright, ST

Davison, TE

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Publication Type:: Journal Article
Citation:: Transfusion, 2018, 58 (3), pp. 701 - 709
Issue Date:: 2018-03-01

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Field	Value	Language
dc.contributor.author	Gemelli, CN	en_US
dc.contributor.author	Carver, A	en_US
dc.contributor.author	Garn, A	en_US
dc.contributor.author	Wright, ST https://orcid.org/0000-0002-8593-6056	en_US
dc.contributor.author	Davison, TE	en_US
dc.date.available	2017-11-13	en_US
dc.date.issued	2018-03-01	en_US
dc.identifier.citation	Transfusion, 2018, 58 (3), pp. 701 - 709	en_US
dc.identifier.issn	0041-1132	en_US
dc.identifier.uri	http://hdl.handle.net/10453/130330
dc.description.abstract	© 2017 AABB BACKGROUND: Short messaging service (SMS) is routinely used by blood collection agencies to remind donors about appointments but has been applied less frequently in interventions to increase return behavior. This study aimed to investigate whether receipt of a personalized postdonation SMS promoted donor retention. STUDY DESIGN AND METHODS: A postdonation SMS was sent to 2605 whole blood donors who had donated at one of six donor centers in Australia from April to July 2015 and left without making a forward appointment. Once their donation was dispatched to a hospital or facility an SMS was sent informing the donor of the hospital or town to which their blood was dispatched. Donor's return behavior over 12 months was examined, comparing with a control group of donors who donated at the same donor centers but did not receive an SMS. RESULTS: Donors who received the SMS had increased odds of returning to donate within 12 months, with 70.3% of these donors returning (adjusted odds ratio, 1.49; 95% confidence interval, 1.30-1.71), compared with 62.6% of donors who did not receive the SMS. The SMS was effective in retaining first-time, novice, and established donors at 12 months, but had no effect on experienced donors. The timing of the receipt of the SMS postdonation had no impact on donor retention. CONCLUSION: This study highlights the potential of utilizing a postdonation SMS that informs donors where their blood has been dispatched as a cost-effective tool to increase retention, particularly among new donors, who are traditionally more difficult to retain.	en_US
dc.relation.ispartof	Transfusion	en_US
dc.relation.isbasedon	10.1111/trf.14463	en_US
dc.subject.classification	Cardiovascular System & Hematology	en_US
dc.subject.mesh	Humans	en_US
dc.subject.mesh	Time Factors	en_US
dc.subject.mesh	Blood Donors	en_US
dc.subject.mesh	New South Wales	en_US
dc.subject.mesh	Female	en_US
dc.subject.mesh	Male	en_US
dc.subject.mesh	Text Messaging	en_US
dc.title	Evaluation of the impact of a personalized postdonation short messaging service on the retention of whole blood donors	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	58	en_US
utslib.for	1103 Clinical Sciences	en_US
utslib.for	1102 Cardiorespiratory Medicine and Haematology	en_US
utslib.for	1107 Immunology	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Faculty of Science/School of Mathematical and Physical Sciences
utslib.copyright.status	closed_access
pubs.issue	3	en_US
pubs.publication-status	Published	en_US
pubs.volume	58	en_US

Abstract:

© 2017 AABB BACKGROUND: Short messaging service (SMS) is routinely used by blood collection agencies to remind donors about appointments but has been applied less frequently in interventions to increase return behavior. This study aimed to investigate whether receipt of a personalized postdonation SMS promoted donor retention. STUDY DESIGN AND METHODS: A postdonation SMS was sent to 2605 whole blood donors who had donated at one of six donor centers in Australia from April to July 2015 and left without making a forward appointment. Once their donation was dispatched to a hospital or facility an SMS was sent informing the donor of the hospital or town to which their blood was dispatched. Donor's return behavior over 12 months was examined, comparing with a control group of donors who donated at the same donor centers but did not receive an SMS. RESULTS: Donors who received the SMS had increased odds of returning to donate within 12 months, with 70.3% of these donors returning (adjusted odds ratio, 1.49; 95% confidence interval, 1.30-1.71), compared with 62.6% of donors who did not receive the SMS. The SMS was effective in retaining first-time, novice, and established donors at 12 months, but had no effect on experienced donors. The timing of the receipt of the SMS postdonation had no impact on donor retention. CONCLUSION: This study highlights the potential of utilizing a postdonation SMS that informs donors where their blood has been dispatched as a cost-effective tool to increase retention, particularly among new donors, who are traditionally more difficult to retain.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/130330