Young adult susceptible non-smokers' and smokers' responses to capsule cigarettes

Hoek, J; Gendall, P; Eckert, C; Louviere, J; Blank, ML; Thrasher, JF

Young adult susceptible non-smokers' and smokers' responses to capsule cigarettes

Hoek, J Gendall, P Eckert, C

Louviere, J Blank, ML Thrasher, JF

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Publication Type:: Journal Article
Citation:: Tobacco Control, 2019, 28 (5), pp. 498 - 505
Issue Date:: 2019-09-01

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Field	Value	Language
dc.contributor.author	Hoek, J	en_US
dc.contributor.author	Gendall, P	en_US
dc.contributor.author	Eckert, C https://orcid.org/0000-0002-8573-6978	en_US
dc.contributor.author	Louviere, J	en_US
dc.contributor.author	Blank, ML	en_US
dc.contributor.author	Thrasher, JF	en_US
dc.date.available	2018-08-29	en_US
dc.date.issued	2019-09-01	en_US
dc.identifier.citation	Tobacco Control, 2019, 28 (5), pp. 498 - 505	en_US
dc.identifier.issn	0964-4563	en_US
dc.identifier.uri	http://hdl.handle.net/10453/139118
dc.description.abstract	© Author(s) (or their employer(s)) 2019. No commercial re-use. See rights and permissions. Published by BMJ. Background Flavour capsule cigarette variants (FCVs), which allow users to customise their smoking experience and reduce the harshness of smoking, have captured an increasing share of many markets. We examined tobacco companies' argument that such product innovations aim simply to shift market share, by estimating smokers' and susceptible non-smokers' responses to FCVs. Methods We conducted an online survey of 425 smokers (daily and non-daily), susceptible non-smokers (n=224) and former smokers (n=166) aged between 18 and 25. Restrpondents completed a choice experiment, a behavioural probability measure and a perception task. We analysed the choice data using a conditional logistic regression and a rank-ordered logistic regression, and the probability and perception data using t-tests and descriptive statistics. Results Non-smokers preferred an FCV relative to an unflavoured cigarette, whereas the opposite was the case for smokers. Susceptible non-smokers and former smokers were more likely to try a fruit flavoured FCV than an unflavoured stick, while daily smokers were more likely than non-daily smokers to do the same. Susceptible non-smokers, former smokers and non-daily smokers also had more positive perceptions of FCVs relative to unflavoured sticks than did daily smokers. Conclusions FCVs appeal more to non-smokers than to smokers, and more to non-daily smokers than to daily smokers. They thus appear likely to recruit non-smokers and potentially increase overall smoking prevalence. Policy responses include ensuring standardised packaging legislation disallows FCVs by specifically regulating the appearance and design of tobacco products, or introducing bespoke regulation that addresses the threat posed by FCVs.	en_US
dc.relation.ispartof	Tobacco Control	en_US
dc.relation.isbasedon	10.1136/tobaccocontrol-2018-054470	en_US
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject.classification	Public Health	en_US
dc.title	Young adult susceptible non-smokers' and smokers' responses to capsule cigarettes	en_US
dc.type	Journal Article
utslib.citation.volume	5	en_US
utslib.citation.volume	28	en_US
utslib.for	1117 Public Health and Health Services	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access	*
pubs.issue	5	en_US
pubs.publication-status	Published	en_US
pubs.volume	28	en_US

Abstract:

© Author(s) (or their employer(s)) 2019. No commercial re-use. See rights and permissions. Published by BMJ. Background Flavour capsule cigarette variants (FCVs), which allow users to customise their smoking experience and reduce the harshness of smoking, have captured an increasing share of many markets. We examined tobacco companies' argument that such product innovations aim simply to shift market share, by estimating smokers' and susceptible non-smokers' responses to FCVs. Methods We conducted an online survey of 425 smokers (daily and non-daily), susceptible non-smokers (n=224) and former smokers (n=166) aged between 18 and 25. Restrpondents completed a choice experiment, a behavioural probability measure and a perception task. We analysed the choice data using a conditional logistic regression and a rank-ordered logistic regression, and the probability and perception data using t-tests and descriptive statistics. Results Non-smokers preferred an FCV relative to an unflavoured cigarette, whereas the opposite was the case for smokers. Susceptible non-smokers and former smokers were more likely to try a fruit flavoured FCV than an unflavoured stick, while daily smokers were more likely than non-daily smokers to do the same. Susceptible non-smokers, former smokers and non-daily smokers also had more positive perceptions of FCVs relative to unflavoured sticks than did daily smokers. Conclusions FCVs appeal more to non-smokers than to smokers, and more to non-daily smokers than to daily smokers. They thus appear likely to recruit non-smokers and potentially increase overall smoking prevalence. Policy responses include ensuring standardised packaging legislation disallows FCVs by specifically regulating the appearance and design of tobacco products, or introducing bespoke regulation that addresses the threat posed by FCVs.

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http://hdl.handle.net/10453/139118