Partial Least Squares Modeling in Marketing Research: A Tailor-Made Model of Wine e-Commerce Consumers in Switzerland
- Publisher:
- EJournal Publishing
- Publication Type:
- Journal Article
- Citation:
- Journal of Economics, Business and Management, 2016, 4, (5), pp. 410-417
- Issue Date:
- 2016-01-01
Closed Access
Filename | Description | Size | |||
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JOEBM_Morard and Simonin.pdf | Published version | 820.97 kB |
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