Globotics Driven Digital Transformation: A Bright Future for Internships, Digital Marketing and E-Commerce Education

Sood, S; Pattinson, H

Globotics Driven Digital Transformation: A Bright Future for Internships, Digital Marketing and E-Commerce Education

Sood, S Pattinson, H

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Publisher:: Inovatus Usluge d.o.o.
Publication Type:: Journal Article
Citation:: INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION, 2020, 6, (3), pp. 20-28
Issue Date:: 2020

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Field	Value	Language
dc.contributor.author	Sood, S
dc.contributor.author	Pattinson, H
dc.date.accessioned	2021-05-19T00:56:17Z
dc.date.available	2021-05-19T00:56:17Z
dc.date.issued	2020
dc.identifier.citation	INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION, 2020, 6, (3), pp. 20-28
dc.identifier.issn	1849-5419
dc.identifier.issn	1849-5664
dc.identifier.uri	http://hdl.handle.net/10453/148946
dc.description.abstract	<jats:p>This paper introduces a new approach, Globotics (Baldwin 2019), with the main focus directed towards the lack of skills in digital marketing and e-commerce. Globotics is assumed to provide insights for the adoption of a pedagogy of experiential learning. Furthermore, the adoption of globotics (ibid) may potentially lead towards a brighter future for tertiary marketing education, as well as fulfil the diverse needs of Asia and Oceania regarding the acquisition of digital marketing talent. The author conducted in-depth interviews with academics and practitioners in order to gain insight into the overall context of marketing practice. Upon reviewing the data, informats have, recognizing its value, highlighted the differences between digital and its counter point – traditional marketing. We assumed that tracking the online search trends can help solidify and feedback some information where past search demands for digital marketing, social media marketing e-commerce marketing and social commerce. An online service using “globotics” (Baldwin 2019) provides a promising approach towards solving the problems of both digital marketing curriculum and scarce talent linking marketing educators and students with practitioners. Importantly, with globotics marketing students as interns have an opportunity to take on tasks well beyond previous undergrad and postgrad entry- level roles of the last century.</jats:p>
dc.language	en
dc.publisher	Inovatus Usluge d.o.o.
dc.relation.ispartof	INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION
dc.relation.isbasedon	10.18775/ijmsba.1849-5664-5419.2014.63.1002
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Globotics Driven Digital Transformation: A Bright Future for Internships, Digital Marketing and E-Commerce Education
dc.type	Journal Article
utslib.citation.volume	6
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access	*
dc.date.updated	2021-05-19T00:56:15Z
pubs.issue	3
pubs.publication-status	Published
pubs.volume	6
utslib.citation.issue	3

Abstract:

This paper introduces a new approach, Globotics (Baldwin 2019), with the main focus directed towards the lack of skills in digital marketing and e-commerce. Globotics is assumed to provide insights for the adoption of a pedagogy of experiential learning. Furthermore, the adoption of globotics (ibid) may potentially lead towards a brighter future for tertiary marketing education, as well as fulfil the diverse needs of Asia and Oceania regarding the acquisition of digital marketing talent. The author conducted in-depth interviews with academics and practitioners in order to gain insight into the overall context of marketing practice. Upon reviewing the data, informats have, recognizing its value, highlighted the differences between digital and its counter point – traditional marketing. We assumed that tracking the online search trends can help solidify and feedback some information where past search demands for digital marketing, social media marketing e-commerce marketing and social commerce. An online service using “globotics” (Baldwin 2019) provides a promising approach towards solving the problems of both digital marketing curriculum and scarce talent linking marketing educators and students with practitioners. Importantly, with globotics marketing students as interns have an opportunity to take on tasks well beyond previous undergrad and postgrad entry- level roles of the last century.

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http://hdl.handle.net/10453/148946