“No Idea is a Bad Idea”: Exploring the Nature of Design Thinking Alignment in an Australian Sport Organization
- Publisher:
- Human Kinetics
- Publication Type:
- Journal Article
- Citation:
- Journal of Sport Management, 2021, pp. 1-14
- Issue Date:
- 2021
Closed Access
| Filename | Description | Size | |||
|---|---|---|---|---|---|
| 2020.12.07 - Accepted MS.pdf | Accepted version | 278 kB |
Copyright Clearance Process
- Recently Added
- In Progress
- Closed Access
This item is closed access and not available.
As research into sport innovation management continues to evolve, the innovation efforts of both for- and non-profit sport organizations are increasingly revealed to be focused on best serving the sport user. Design thinking —a human-centered approach to innovation —may hold promise for sport organizations attempting to identify and deliver on the unmet needs of their users. As such, we undertook a qualitative exploration of the innovation practices of a commercial sport organization, attempting to balance hybrid for- and non-profit service goals. Alignment with design thinking themes was discovered in the organization’s practice, as were performative components of design thinking practice. Our findings suggest that design thinking is suitable — and indeed desirable — for adoption into sport management practice, particularly as a means of enhancing innovation efforts, designing holistic sport experiences, and/or overcoming competing institutional demands.
Please use this identifier to cite or link to this item: