A ‘macro’ view of strategic communication management: Beyond ‘siloes’, dominant paradigms, and pandemics

Macnamara, J

A ‘macro’ view of strategic communication management: Beyond ‘siloes’, dominant paradigms, and pandemics

Macnamara, J

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Publisher:: Essachess
Publication Type:: Journal Article
Citation:: Essachess : Journal for Communication Studies, 2021, 14, (1), pp. 65-91
Issue Date:: 2021-07-12

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Field	Value	Language
dc.contributor.author	Macnamara, J https://orcid.org/0000-0003-1387-3882
dc.date.accessioned	2021-07-15T21:02:26Z
dc.date.available	2021-07-15T21:02:26Z
dc.date.issued	2021-07-12
dc.identifier.citation	Essachess : Journal for Communication Studies, 2021, 14, (1), pp. 65-91
dc.identifier.issn	2066-5083
dc.identifier.uri	http://hdl.handle.net/10453/149882
dc.description.abstract	Communication in and by organizations is ostensibly managed under a plethora of titles and functions including public relations, communication management, corporate communication, marketing communication, organizational communication, and strategic communication. Theory in a number of these fields claims to include all internal and external communication in and by organizations. Building on previous literature, this analysis of the internal and external communication of three companies operating in three different countries explores the boundaries of contemporary communication management. In doing so, it challenges disciplinary ‘siloes’ and normative theories and suggests ways to reimagine the future. While three cases do not provide generalizable findings, this analysis adds weight to arguments for broadening understanding of strategic communication and contributes to discussion of paradigms and theories of public relations, as well as the future of corporate communication.
dc.language	en
dc.publisher	Essachess
dc.relation.ispartof	Essachess : Journal for Communication Studies
dc.relation.isbasedon	10.21409/essachess.1775-352x
dc.rights	Open Access Policy This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
dc.rights	info:eu-repo/semantics/restrictedAccess
dc.title	A ‘macro’ view of strategic communication management: Beyond ‘siloes’, dominant paradigms, and pandemics
dc.type	Journal Article
utslib.citation.volume	14
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	recently_added	*
pubs.consider-herdc	true
dc.date.updated	2021-07-15T21:02:25Z
pubs.issue	1
pubs.publication-status	Published
pubs.volume	14
utslib.citation.issue	1

Abstract:

Communication in and by organizations is ostensibly managed under a plethora of titles and functions including public relations, communication management, corporate communication, marketing communication, organizational communication, and strategic communication. Theory in a number of these fields claims to include all internal and external communication in and by organizations. Building on previous literature, this analysis of the internal and external communication of three companies operating in three different countries explores the boundaries of contemporary communication management. In doing so, it challenges disciplinary ‘siloes’ and normative theories and suggests ways to reimagine the future. While three cases do not provide generalizable findings, this analysis adds weight to arguments for broadening understanding of strategic communication and contributes to discussion of paradigms and theories of public relations, as well as the future of corporate communication.

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http://hdl.handle.net/10453/149882