How Posting Online Reviews Can Influence the Poster’s Evaluations

Kim, T; Duhachek, A; Briñol, P; Petty, RE

How Posting Online Reviews Can Influence the Poster’s Evaluations

Kim, T

Duhachek, A Briñol, P Petty, RE

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Publisher:: SAGE Publications
Publication Type:: Journal Article
Citation:: Personality and Social Psychology Bulletin, 2021, 47, (8), pp. 1401-1413
Issue Date:: 2021-01-01

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Field	Value	Language
dc.contributor.author	Kim, T https://orcid.org/0000-0003-3040-4092
dc.contributor.author	Duhachek, A
dc.contributor.author	Briñol, P
dc.contributor.author	Petty, RE
dc.date.accessioned	2021-12-20T21:13:56Z
dc.date.available	2021-12-20T21:13:56Z
dc.date.issued	2021-01-01
dc.identifier.citation	Personality and Social Psychology Bulletin, 2021, 47, (8), pp. 1401-1413
dc.identifier.issn	0146-1672
dc.identifier.issn	1552-7433
dc.identifier.uri	http://hdl.handle.net/10453/152419
dc.description.abstract	The current research demonstrates that posting online reviews can influence the evaluations of the individual posting the review. Across four studies, we examine the impact of individuals’ naive theories about the meaning of their own posting on subsequent attitudes. In these experiments, individuals were assigned to write either positive or negative reviews about various products and services and then post them. The meaning associated with posting a review was varied to indicate either high validity (e.g., saving, extending, sharing) or low validity (e.g., deleting, hiding, archiving) with respect to their previously written reviews. When posting was associated with a high validity meaning, it increased reliance on those thoughts polarizing attitudes and behavioral intentions compared with when the posting was associated with a low validity meaning. These findings were mediated by the impact of meaning on thought confidence.
dc.format	Print-Electronic
dc.language	en
dc.publisher	SAGE Publications
dc.relation.ispartof	Personality and Social Psychology Bulletin
dc.relation.isbasedon	10.1177/0146167220976449
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1701 Psychology, 1702 Cognitive Sciences
dc.subject.classification	Social Psychology
dc.subject.mesh	Humans
dc.subject.mesh	Attitude
dc.subject.mesh	Intention
dc.subject.mesh	Attitude
dc.subject.mesh	Humans
dc.subject.mesh	Intention
dc.title	How Posting Online Reviews Can Influence the Poster’s Evaluations
dc.type	Journal Article
utslib.citation.volume	47
utslib.location.activity	United States
utslib.for	1503 Business and Management
utslib.for	1701 Psychology
utslib.for	1702 Cognitive Sciences
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access	*
pubs.consider-herdc	true
dc.date.updated	2021-12-20T21:13:54Z
pubs.issue	8
pubs.publication-status	Published online
pubs.volume	47
utslib.citation.issue	8

Abstract:

The current research demonstrates that posting online reviews can influence the evaluations of the individual posting the review. Across four studies, we examine the impact of individuals’ naive theories about the meaning of their own posting on subsequent attitudes. In these experiments, individuals were assigned to write either positive or negative reviews about various products and services and then post them. The meaning associated with posting a review was varied to indicate either high validity (e.g., saving, extending, sharing) or low validity (e.g., deleting, hiding, archiving) with respect to their previously written reviews. When posting was associated with a high validity meaning, it increased reliance on those thoughts polarizing attitudes and behavioral intentions compared with when the posting was associated with a low validity meaning. These findings were mediated by the impact of meaning on thought confidence.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/152419