Digital Marketing Analytics: Strategies, Metrics, and Models

Mintz, O

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Field	Value	Language
dc.contributor.author	Mintz, O https://orcid.org/0000-0003-0512-4283
dc.date.accessioned	2022-03-06T04:06:06Z
dc.date.available	2022-03-06T04:06:06Z
dc.date.issued	2023-07-01
dc.identifier.citation	2023
dc.identifier.uri	http://hdl.handle.net/10453/154992
dc.language	en
dc.publisher	Routledge
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Digital Marketing Analytics: Strategies, Metrics, and Models
dc.type	Book
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access	*
pubs.consider-herdc	false
dc.date.updated	2022-03-06T04:06:05Z
pubs.publication-status	In preparation

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