A Tale of Two ‘Ideologies’: Differences in Consumer Response to Brand Activism

Garg, N Saluja, G

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Field	Value	Language
dc.contributor.author	Garg, N
dc.contributor.author	Saluja, G https://orcid.org/0000-0002-9166-7681
dc.date.accessioned	2022-03-30T06:36:04Z
dc.date.available	2022-03-30T06:36:04Z
dc.date.issued	2022-03-01
dc.identifier.citation	Journal of the Association for Consumer Research, 2022
dc.identifier.issn	2378-1815
dc.identifier.issn	2378-1823
dc.identifier.uri	http://hdl.handle.net/10453/155712
dc.language	en
dc.publisher	University of Chicago Press
dc.relation.ispartof	Journal of the Association for Consumer Research
dc.relation.isbasedon	10.1086/719584
dc.rights	info:eu-repo/semantics/embargoedAccess
dc.subject	1503 Business and Management
dc.title	A Tale of Two ‘Ideologies’: Differences in Consumer Response to Brand Activism
dc.type	Journal Article
utslib.for	1503 Business and Management
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access	*
utslib.copyright.embargo	2023-03-01T00:00:00+1000Z
dc.date.updated	2022-03-30T06:36:02Z
pubs.publication-status	Published online

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