What will Consumers Pay for Social Product Features?

Publication Type:
Journal Article
Journal of Business Ethics, 2003, 42 (3), pp. 281 - 304
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The importance of ethical consumerism to many companies worldwide has increased dramatically in recent years. Ethical consumerism encompasses the importance of non-traditional and social components of a company's products and business process to strategic success - such as environmental protectionism, child labor practices and so on. The present paper utilizes a random utility theoretic experimental design to provide estimates of the relative value selected consumers place on the social features of products.
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