Measurement, evaluation + learning (MEL): New approaches for insights, outcomes, and impact

Macnamara, J

Measurement, evaluation + learning (MEL): New approaches for insights, outcomes, and impact

Macnamara, J

Permalink

Publisher:: Routledge
Publication Type:: Chapter
Citation:: Routledge Companion to Public Relations, 2022, 1, pp. 1-14
Issue Date:: 2022-08-01

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

The embargo period expires on 1 Apr 2024

Adobe PDF

Download full textAdobe PDF (477.84 kB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Macnamara, J https://orcid.org/0000-0003-1387-3882
dc.contributor.editor	Pompper, D
dc.contributor.editor	Place, K
dc.contributor.editor	Weaver, CK
dc.date.accessioned	2022-08-13T00:13:09Z
dc.date.available	2022-08-13T00:13:09Z
dc.date.issued	2022-08-01
dc.identifier.citation	Routledge Companion to Public Relations, 2022, 1, pp. 1-14
dc.identifier.isbn	0-367-65464-4
dc.identifier.isbn	9780367654641
dc.identifier.uri	http://hdl.handle.net/10453/160063
dc.description.abstract	This chapter discusses new approaches that can overcome the “stasis” and “deadlock” observed in measurement and evaluation (M&E) of public relations, and open the door to an evidence-based, value-adding role at a strategic level. Based on recent studies and new research, this chapter supports and advances ‘learning about’ M&E by offering translational and practical tools, including two simple tests and a formula to elevate practice from reporting basic metrics that record outputs to identifying outcomes and impact. Furthermore, this analysis advocates and advances ‘learning from’ M&E to the extent of reconceptualizing the practice as measurement, evaluation and learning (MEL) that contribute to creation of a learning organization and lead to transformational benefits at a functional, organizational, stakeholder, and societal level.
dc.format.extent	32
dc.language	en
dc.publisher	Routledge
dc.relation.ispartof	Routledge Companion to Public Relations
dc.rights	This is an Accepted Manuscript of a book chapter published by Routledge in The Routledge Companion to Public Relations Edited By Donnalyn Pompper, Katie R. Place, C. Kay Weaver on 2022, available online: https://www.routledge.com/The-Routledge-Companion-to-Public-Relations/Pompper-Place-Weaver/p/book/9780367654641
dc.rights	info:eu-repo/semantics/embargoedAccess
dc.title	Measurement, evaluation + learning (MEL): New approaches for insights, outcomes, and impact
dc.type	Chapter
utslib.citation.edition	1
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access	*
pubs.consider-herdc	true
utslib.copyright.embargo	2024-04-01T00:00:00+1000Z
dc.date.updated	2022-08-13T00:13:07Z
pubs.edition	1
pubs.place-of-publication	New York
pubs.publication-status	Published
dc.location	New York

Abstract:

This chapter discusses new approaches that can overcome the “stasis” and “deadlock” observed in measurement and evaluation (M&E) of public relations, and open the door to an evidence-based, value-adding role at a strategic level. Based on recent studies and new research, this chapter supports and advances ‘learning about’ M&E by offering translational and practical tools, including two simple tests and a formula to elevate practice from reporting basic metrics that record outputs to identifying outcomes and impact. Furthermore, this analysis advocates and advances ‘learning from’ M&E to the extent of reconceptualizing the practice as measurement, evaluation and learning (MEL) that contribute to creation of a learning organization and lead to transformational benefits at a functional, organizational, stakeholder, and societal level.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/160063