The Impact of Same versus Different Price Presentation on Travel Choice and the Moderating Role of Childhood Socioeconomic Status

Giroux, M; Franklin, D; Kim, J; Park, J; Kwak, K

The Impact of Same versus Different Price Presentation on Travel Choice and the Moderating Role of Childhood Socioeconomic Status

Giroux, M Franklin, D Kim, J Park, J Kwak, K

Permalink

Publisher:: SAGE PUBLICATIONS INC
Publication Type:: Journal Article
Citation:: Journal of Travel Research, 2022, 61, (3), pp. 674-695
Issue Date:: 2022-03-01

Closed Access

	Filename	Description	Size
	0047287520988903 (2).pdf	Published version	1.64 MB	Adobe PDF	View/Open

Copyright Clearance Process

Recently Added
In Progress
Closed Access

This item is closed access and not available.

Full metadata record

Field	Value	Language
dc.contributor.author	Giroux, M
dc.contributor.author	Franklin, D
dc.contributor.author	Kim, J
dc.contributor.author	Park, J
dc.contributor.author	Kwak, K https://orcid.org/0000-0001-7631-6472
dc.date.accessioned	2022-11-29T04:19:26Z
dc.date.available	2022-11-29T04:19:26Z
dc.date.issued	2022-03-01
dc.identifier.citation	Journal of Travel Research, 2022, 61, (3), pp. 674-695
dc.identifier.issn	0047-2875
dc.identifier.issn	1552-6763
dc.identifier.uri	http://hdl.handle.net/10453/163813
dc.description.abstract	When making travel decisions, consumers are frequently exposed to a multitude of options, including differing price levels for the same product or service across a range of online travel agencies. The current research investigates how the magnitude of price dispersion in online pricing can influence travelers’ product evaluations and purchase intentions. Specifically, we predict that travelers will prefer a hotel with no price dispersion to a hotel with different prices listed when the price difference is small, or narrow. However, when the price difference is more pronounced, or wide, travelers will prefer a hotel with price differences compared to a hotel with no price dispersion. Four experiments demonstrate that this effect is consistent across different contexts and categories. Additionally, based on life history theory, we argue that the relative preference for the same versus different price dispersion will be moderated by the travelers’ childhood socioeconomic status (SES).
dc.language	English
dc.publisher	SAGE PUBLICATIONS INC
dc.relation.ispartof	Journal of Travel Research
dc.relation.isbasedon	10.1177/0047287520988903
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1504 Commercial Services, 1505 Marketing, 1506 Tourism
dc.subject.classification	Sport, Leisure & Tourism
dc.title	The Impact of Same versus Different Price Presentation on Travel Choice and the Moderating Role of Childhood Socioeconomic Status
dc.type	Journal Article
utslib.citation.volume	61
utslib.for	1504 Commercial Services
utslib.for	1505 Marketing
utslib.for	1506 Tourism
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access	*
pubs.consider-herdc	true
dc.date.updated	2022-11-29T04:19:25Z
pubs.issue	3
pubs.publication-status	Published
pubs.volume	61
utslib.citation.issue	3

Abstract:

When making travel decisions, consumers are frequently exposed to a multitude of options, including differing price levels for the same product or service across a range of online travel agencies. The current research investigates how the magnitude of price dispersion in online pricing can influence travelers’ product evaluations and purchase intentions. Specifically, we predict that travelers will prefer a hotel with no price dispersion to a hotel with different prices listed when the price difference is small, or narrow. However, when the price difference is more pronounced, or wide, travelers will prefer a hotel with price differences compared to a hotel with no price dispersion. Four experiments demonstrate that this effect is consistent across different contexts and categories. Additionally, based on life history theory, we argue that the relative preference for the same versus different price dispersion will be moderated by the travelers’ childhood socioeconomic status (SES).

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/163813