Consumption of marketer-generated content: Consumers as curators of marketing messages that they consume on social media
- Publisher:
- Emerald
- Publication Type:
- Journal Article
- Citation:
- European Journal of Marketing, 2022, 56, (12), pp. 3545-3567
- Issue Date:
- 2022-11-30
Closed Access
Filename | Description | Size | |||
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10-1108_EJM-09-2020-0695.pdf | Published version | 412.46 kB |
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