Home-Country Interactions and Consumer Acculturation

Sepehr, S

Home-Country Interactions and Consumer Acculturation

Sepehr, S

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Publication Type:: Conference Proceeding
Citation:: 2022
Issue Date:: 2022

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Field	Value	Language
dc.contributor.author	Sepehr, S https://orcid.org/0000-0001-5542-8379
dc.date	2022-12-05
dc.date.accessioned	2022-12-10T00:58:10Z
dc.date.available	2022-12-10T00:58:10Z
dc.date.issued	2022
dc.identifier.citation	2022
dc.identifier.uri	http://hdl.handle.net/10453/164275
dc.description.abstract	Consumer acculturation theory largely remains silent on how broader home-country-related sociocultural processes form the ethnic consumer subject. Addressing this gap, the current paper investigates what are the home-country-related acculturative processes, and how they form the ethnic consumer subject? We investigate this in the context of Iranian immigrants in Australia. A Foucauldian discourse analysis is conducted on the data collected through 20 semi-structured interviews and netnographic studies of two online discussion forums. The findings highlight three discourses of emigration, religious ideology and Iranian nationalism, and how they come into effect in the formation of the consumer subject in the context of immigration and in relation to the host-country processes and forces.
dc.language	en
dc.relation.ispartof	ANZMAC Conference
dc.rights	info:eu-repo/semantics/openAccess
dc.title	Home-Country Interactions and Consumer Acculturation
dc.type	Conference Proceeding
utslib.location.activity	Perth, WA
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access	*
pubs.consider-herdc	true
dc.date.updated	2022-12-10T00:58:00Z
pubs.finish-date	2022-12-07
pubs.place-of-publication	Perth, WA
pubs.publication-status	Published online
pubs.start-date	2022-12-05
dc.location	Perth, WA

Abstract:

Consumer acculturation theory largely remains silent on how broader home-country-related sociocultural processes form the ethnic consumer subject. Addressing this gap, the current paper investigates what are the home-country-related acculturative processes, and how they form the ethnic consumer subject? We investigate this in the context of Iranian immigrants in Australia. A Foucauldian discourse analysis is conducted on the data collected through 20 semi-structured interviews and netnographic studies of two online discussion forums. The findings highlight three discourses of emigration, religious ideology and Iranian nationalism, and how they come into effect in the formation of the consumer subject in the context of immigration and in relation to the host-country processes and forces.

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http://hdl.handle.net/10453/164275