Studying Sports Fans Through Ethnographic Methods: Walk a Mile in Their Shoes

Richards, J; Parry, KD; Spanjaard, D

Studying Sports Fans Through Ethnographic Methods: Walk a Mile in Their Shoes

Richards, J Parry, KD Spanjaard, D

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Publisher:: Routledge
Publication Type:: Chapter
Citation:: Routledge Handbook of Sport Fans and Fandom, 2022, pp. 84-94
Issue Date:: 2022-01-01

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Field	Value	Language
dc.contributor.author	Richards, J
dc.contributor.author	Parry, KD
dc.contributor.author	Spanjaard, D https://orcid.org/0000-0002-4021-368X
dc.date.accessioned	2023-03-14T23:38:02Z
dc.date.available	2023-03-14T23:38:02Z
dc.date.issued	2022-01-01
dc.identifier.citation	Routledge Handbook of Sport Fans and Fandom, 2022, pp. 84-94
dc.identifier.isbn	9780367358310
dc.identifier.uri	http://hdl.handle.net/10453/167338
dc.description.abstract	This chapter explores the benefits of adopting ethnographic methods when studying sports fandom. In a field largely dominated by quantitative analysis and fan typologies, the authors argue that through the use of ethnographic research methods a more holistic viewpoint emerges that provides deeper insights that cannot be captured though more traditional survey-based methods alone. The chapter begins by first describing what ethnography and autoethnography are, and then their application to studying sport fans. Drawing on two case studies, it applies this understanding to demonstrate the value of the ethnographic approach to gain a deeper insight into sport fandom.
dc.language	en
dc.publisher	Routledge
dc.relation.ispartof	Routledge Handbook of Sport Fans and Fandom
dc.relation.isbasedon	10.4324/9780429342189-9
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Studying Sports Fans Through Ethnographic Methods: Walk a Mile in Their Shoes
dc.type	Chapter
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access	*
dc.date.updated	2023-03-14T23:38:01Z
pubs.publication-status	Published

Abstract:

This chapter explores the benefits of adopting ethnographic methods when studying sports fandom. In a field largely dominated by quantitative analysis and fan typologies, the authors argue that through the use of ethnographic research methods a more holistic viewpoint emerges that provides deeper insights that cannot be captured though more traditional survey-based methods alone. The chapter begins by first describing what ethnography and autoethnography are, and then their application to studying sport fans. Drawing on two case studies, it applies this understanding to demonstrate the value of the ethnographic approach to gain a deeper insight into sport fandom.

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http://hdl.handle.net/10453/167338