How does social media consumption disseminate neoliberal multiculturalism?

Sepehr, S; Dehghan Nayeri, H

How does social media consumption disseminate neoliberal multiculturalism?

Sepehr, S

Dehghan Nayeri, H

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Publisher:: Lund University
Publication Type:: Conference Proceeding
Citation:: 2023
Issue Date:: 2023

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Field	Value	Language
dc.contributor.author	Sepehr, S https://orcid.org/0000-0001-5542-8379
dc.contributor.author	Dehghan Nayeri, H
dc.date	2023-06-27
dc.date.accessioned	2023-07-10T12:03:52Z
dc.date.available	2023-07-10T12:03:52Z
dc.date.issued	2023
dc.identifier.citation	2023
dc.identifier.uri	http://hdl.handle.net/10453/171414
dc.description.abstract	n this work in progress, we investigate how neoliberal multiculturalism can subjugate consumers even before migrating to multicultural immigration countries as the result of social media consumption. Our netnographic study highlights three mechanisms through which hierarchies in relation to neoliberal multiculturalism are normalised even before living in immigration countries.
dc.language	en
dc.publisher	Lund University
dc.relation.ispartof	Consumer Culture Theory Conference: Utopia Revisited
dc.rights	info:eu-repo/semantics/openAccess
dc.title	How does social media consumption disseminate neoliberal multiculturalism?
dc.type	Conference Proceeding
utslib.location.activity	Lund, Sweden
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access	*
pubs.consider-herdc	false
dc.date.updated	2023-07-10T12:03:52Z
pubs.finish-date	2023-06-30
pubs.publication-status	Published
pubs.start-date	2023-06-27

Abstract:

n this work in progress, we investigate how neoliberal multiculturalism can subjugate consumers even before migrating to multicultural immigration countries as the result of social media consumption. Our netnographic study highlights three mechanisms through which hierarchies in relation to neoliberal multiculturalism are normalised even before living in immigration countries.

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http://hdl.handle.net/10453/171414