How does social media consumption disseminate neoliberal multiculturalism?
- Publisher:
- Lund University
- Publication Type:
- Conference Proceeding
- Citation:
- 2023
- Issue Date:
- 2023
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n this work in progress, we investigate how neoliberal multiculturalism can subjugate consumers even before migrating to multicultural immigration countries as the result of social media consumption. Our netnographic study highlights three mechanisms through which hierarchies in relation to neoliberal multiculturalism are normalised even before living in immigration countries.
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