Investigating Addiction to Social Media Use: Influential Factors and Mitigation Strategies

Boroon, Layla

Investigating Addiction to Social Media Use: Influential Factors and Mitigation Strategies

Boroon, Layla

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Publication Type:: Thesis
Issue Date:: 2022

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Field	Value	Language
dc.contributor.author	Boroon, Layla
dc.date.accessioned	2024-03-25T02:20:07Z
dc.date.available	2024-03-25T02:20:07Z
dc.date.issued	2022
dc.identifier.uri	http://hdl.handle.net/10453/177070
dc.description	University of Technology Sydney. Faculty of Engineering and Information Technology.	en_US.UTF-8
dc.description.abstract	This thesis addresses the lack of comprehensive research on social media addiction from an information systems (IS) perspective. It focuses on understanding influential factors and proposing mitigation strategies. The study adopts the concept of the self-related process, which shapes individuals' understanding of themselves and their behaviors. It aims to identify factors that negatively affect this process and propose interventions. The research follows a three-phase approach: a literature review, an online survey, and interviews. The literature review provides a holistic view of social media addiction, including its characteristics, symptoms, influential factors, consequences, and potential mitigation strategies. The survey tests research hypotheses, while the interviews propose a conceptual structure for self-regulation as a mitigation strategy. Key findings include the positive effect of a strong IT/social media identity on addiction, with attitude and social norms reinforcing this identity. However, habit and personal norms do not have a positive effect. Self-regulation negatively affects IT/social media identity and moderates its relationship with attitude and social norms. The study proposes a conceptual structure for self-regulation. This research contributes by providing a comprehensive understanding of social media addiction, considering various aspects of addiction rather than studying them in isolation. It identifies IT/social media identity as an influential factor and highlights the importance of attitude and social norms. Self-regulation is proposed as an effective mitigation strategy, and a conceptual framework is presented. The practical implications include addressing the limitations of previous research, recognizing IT/social media identity as a driver of addiction, and emphasizing the significance of self-regulation. The study contributes to theoretical knowledge and provides practical guidance for addressing social media addiction. In summary, this thesis comprehensively examines social media addiction from an IS perspective. It identifies influential factors, proposes a mitigation strategy, and offers practical implications. The study improves our understanding of addiction and provides guidance for dealing with this pervasive issue.	en_US.UTF-8
dc.format	Thesis (PhD)
dc.language.iso	en_US	en_US.UTF-8
dc.relation	https://opus.lib.uts.edu.au/bitstream/10453/177070/2/02whole.pdf
dc.rights	info:eu-repo/semantics/openAccess
dc.rights	The author owns the copyright in this thesis including all reproduction and reuse rights for the work. The work may not be altered without the permission of the copyright owner. Attribution is essential when quoting or paraphrasing from this thesis.
dc.rights	© 2022 Layla Boroon
dc.rights	au.edu.uts.lib/cph
dc.title	Investigating Addiction to Social Media Use: Influential Factors and Mitigation Strategies	en_US.UTF-8
dc.type	Thesis
utslib.copyright.status	open_access	*

Abstract:

This thesis addresses the lack of comprehensive research on social media addiction from an information systems (IS) perspective. It focuses on understanding influential factors and proposing mitigation strategies. The study adopts the concept of the self-related process, which shapes individuals' understanding of themselves and their behaviors. It aims to identify factors that negatively affect this process and propose interventions. The research follows a three-phase approach: a literature review, an online survey, and interviews. The literature review provides a holistic view of social media addiction, including its characteristics, symptoms, influential factors, consequences, and potential mitigation strategies. The survey tests research hypotheses, while the interviews propose a conceptual structure for self-regulation as a mitigation strategy. Key findings include the positive effect of a strong IT/social media identity on addiction, with attitude and social norms reinforcing this identity. However, habit and personal norms do not have a positive effect. Self-regulation negatively affects IT/social media identity and moderates its relationship with attitude and social norms. The study proposes a conceptual structure for self-regulation. This research contributes by providing a comprehensive understanding of social media addiction, considering various aspects of addiction rather than studying them in isolation. It identifies IT/social media identity as an influential factor and highlights the importance of attitude and social norms. Self-regulation is proposed as an effective mitigation strategy, and a conceptual framework is presented. The practical implications include addressing the limitations of previous research, recognizing IT/social media identity as a driver of addiction, and emphasizing the significance of self-regulation. The study contributes to theoretical knowledge and provides practical guidance for addressing social media addiction. In summary, this thesis comprehensively examines social media addiction from an IS perspective. It identifies influential factors, proposes a mitigation strategy, and offers practical implications. The study improves our understanding of addiction and provides guidance for dealing with this pervasive issue.

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http://hdl.handle.net/10453/177070