Designs for choice experiments for the multinomial logit model

John Wiley & Sons
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Design and Analysis of Experiments: Special Designs and Applications Volume 3, 2012, 1, pp. 331 - 378
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People make choices all the time; some of these are minor, like deciding what clothes to wear to work today, but some are major and of interest to governments and businesses. Governments might be interested in modelling demand for health services in the future, for instance, or in assessing the likely impact on the electorate of a decision to allow mining or logging in national parks. Businesses want to predict the likely market for new goods and services. To get information about products or services that do not yet exist, an experimental approach is appropriate. Such experiments are called stated preference or stated choice experiments. This chapter provides an overview of the best way to design generic stated preference choice experiments, from a mathematical perspective. A more extensive discussion appears in Street and Burgess (2007).
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