How Channels Evolve: A Historical Explanation

Publisher:
Elsevier Science Inc
Publication Type:
Journal Article
Citation:
Industrial Marketing Management, 2012, 41 (3), pp. 385 - 393
Issue Date:
2012-01
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This paper addresses the nature and drivers of channel evolution. The evolution of the Australian IT industry is investigated using historical methods. Identification of channel issues and descriptions of its evolution are drawn from trade publications,
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