The global shadow of functionalism and Excellence theory: An analysis of Australasian PR
- Publication Type:
- Journal Article
- Public Relations Inquiry, 2012, 1 (3), pp. 367 - 402
- Issue Date:
A mixed method analysis of public relations scholarship and practice in Australasia (Australia, New Zealand and SE Asia) drawing on autoethnographic observations over an extended period, supported by empirical analysis of the content of contemporary PR texts and reference books which shows the continuing existence of a dominant paradigm grounded in US functionalism and organisation-centric models.
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