Emerging international standards for measurement and evaluation of public relations: A critical analysis

Publisher:
Sage
Publication Type:
Journal Article
Citation:
Public Relations Inquiry, 2014, 3 (1), pp. 7 - 28
Issue Date:
2014-01
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A critical analysis of international standards for measurement and evaluation of public relations and corporate communication, including the lack of rigorous methodology and a gap between scholarly research and practice.
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