Emerging international standards for measurement and evaluation of public relations: A critical analysis
- Publication Type:
- Journal Article
- Public Relations Inquiry, 2014, 3 (1), pp. 7 - 28
- Issue Date:
Files in This Item:
|Critical Analysis of Emerging Standards for PR Measurement (PRI).pdf||Accepted Manuscript Version||164.21 kB|
Copyright Clearance Process
- Recently Added
- In Progress
- Open Access
This item is open access.
A critical analysis of international standards for measurement and evaluation of public relations and corporate communication, including the lack of rigorous methodology and a gap between scholarly research and practice.
Please use this identifier to cite or link to this item: