Public relations literature and scholarship in Australia: A brief history of change and diversification

Publisher:
Massey University
Publication Type:
Journal Article
Citation:
PRism OnLine PR Journal, 2013, 10 (1), pp. 1 - 16
Issue Date:
2013-01
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This article traces the development of public relations literature and scholarship in Australia from the 1950s to the present day, identifying key developments in local research, courses of teaching and publishing. It reports that, after an initial period of largely imported texts and scholarship, a substantial body of scholarship has developed locally with its own distinctive characteristics.
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