Towards a Taxocomy of Brand Association Statements: The Ignorance of Measurement or a Measurement of Ignorance?

Massey University
Publication Type:
Conference Proceeding
Proceedings of ANZMAC 2001: Bridging Marketing Theory and Practice, 2001, pp. 0 - 0
Issue Date:
Full metadata record
Files in This Item:
Filename Description Size
Thumbnail2005001060.pdf373.73 kB
Adobe PDF
Please use this identifier to cite or link to this item: