The Great 'I Can': Broadening the Scope of Self-Efficacy in Goal-Directed Consumer Bahaviour
- Publisher:
- Massey University
- Publication Type:
- Conference Proceeding
- Citation:
- Proceedings of ANZMAC 2001: Bridging Marketing Theory and Practice, 2001, pp. 0 - 0
- Issue Date:
- 2001-01
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