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Issue Date
Title
Author(s)
2023-01-01
What happens when a country bleeds soft power? Conceptualising ‘Negative Watch’: towards an epistemology for negative and adversarial place branding
Durrani, S
2023-04-13
Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit
Amenuvor, FE
;
Mensah, K
;
Nkukpornu, A
;
Boateng, H
;
Akasreku, F
;
Owusu-Antwi, K
2023-03-20
Indigenous Research Methods to Build an Uncontested Space for Marketing Insight
Chan, K
;
Khamis, S
;
Taylor, M
;
Waller, D
-
Navigating uncertainty: public diplomacy vs. AI
Di Martino, L
;
Ford, H
2023-06-01
Understanding Chinese Consumers' Media Behaviors During Tokyo 2020: An Exploration of Media Consumption Among Different Generations
Li, B
;
Scott, OKM
;
Wang, JJ
;
Xiao, L
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Subject
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4701 Communication and media studies
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1505 Marketing, 1606 Political Sc...
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Marketing
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0806 Information Systems, 1505 Ma...
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1504 Commercial Services, 1505 Ma...
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3504 Commercial services
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3507 Strategy, management and org...
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2023
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