OPUS at UTS: Browsing OPUS - Open Publications of UTS Scholars

Browsing "Marketing" byTitle

Showing results 22 to 41 of 253< previous next >

Issue Date	Title	Author(s)
2019-01-01	Better calibration when predicting from experience (rather than description)	Camilleri, AR; Newell, BR
2022-01-01	Beyond Usual: [Six] Ways Leading Firms diverge from Business as Usual	Mintz, O; Knight, E
2016-11-01	A Bibliometric Review of Open Innovation: Setting a Research Agenda	Randhawa, K; Wilden, R; Hohberger, J
2012-12-01	Bridging the Gap: The Case for Expanding Ethnographic Techniques in the Marketing Research Curriculum	Freeman, L; Spanjaard, D
2008-01-01	Building community	Nikolova, N; Devinney, T
2007-01	Buying a Sponsor's Brand: The Role of Affective Commitment to the Sponsored Team	Lings, IN; Owen, KM
2019-12-03	Can a replacing sponsor benefit?	Carrillat, FA; Grohs, R
2020-05	Can brand theory help re-position the brand image of nursing?	Godsey, J; Perrott, B; Hayes, T
2020-01-01	Can donations be too little or too much?	Mazodier, M; Carrillat, FA; Sherman, C; Plewa, C
2006-01	Capabilities of Virtual Enterprises in times of rapid change	Hansmann, K; Ringle, C
2008-01	A case for contrast as a catalyst for change	Young, LC; Freeman, LM
2019-01-01	The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement	Carrillat, FA; Ilicic, J
2019-09-02	Celebrity endorsement in the world of luxury fashion–when controversy can be beneficial	Carrillat, FA; O’Rourke, AM; Plourde, C
2012-11-15	Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences	Khushaba, RN; Greenacre, L; Kodagoda, S; Louviere, J; Burke, S; Dissanayake, G
2004-01	Choosing museums: the application of discrete choice modelling in predicting increased visitor frequency.	Burton, C; Louviere, JJ; Young, LC; -
2021	City, Consumption and Interculturalism	Sepehr, S
-	City, Consumption and Interculturalism: How Cities Can Facilitate Consumer Acculturation	Sepehr, S; Holzmüller, H; Rosenberger, PJ
2019-03-01	The collective aggregation effect: Aggregating potential collective action increases prosocial behavior	Camilleri, AR; Larrick, RP
2009-01	Commentary The liability of foreignness, capabilities, knowledge, and the performance of the subsidiary	Devinney, TM; Cheng, JLC; Maitland, E; Nicholas, S
2013-01-01	The complementarity factor in the leveraging of sponsorship	Carrillat, FA; D'astous, A

Showing results 22 to 41 of 253< previous next >