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Issue DateTitleAuthor(s)
2019-12-03Can a replacing sponsor benefit?Carrillat, FA; Grohs, R
2020-05Can brand theory help re-position the brand image of nursing?Godsey, J; Perrott, B; Hayes, T
2020-01-01Can donations be too little or too much?Mazodier, M; Carrillat, FA; Sherman, C; Plewa, C
2006-01Capabilities of Virtual Enterprises in times of rapid changeHansmann, K; Ringle, C
2008-01A case for contrast as a catalyst for changeYoung, LC; Freeman, LM
2019-01-01The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity EndorsementCarrillat, FA; Ilicic, J
2019-09-02Celebrity endorsement in the world of luxury fashion–when controversy can be beneficialCarrillat, FA; O’Rourke, AM; Plourde, C
2012-11-15Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferencesKhushaba, RN; Greenacre, L; Kodagoda, S; Louviere, J; Burke, S; Dissanayake, G
2004-01Choosing museums: the application of discrete choice modelling in predicting increased visitor frequency.Burton, C; Louviere, JJ; Young, LC; -
2021City, Consumption and InterculturalismSepehr, S
-City, Consumption and Interculturalism: How Cities Can Facilitate Consumer AcculturationSepehr, S; Holzmüller, H; Rosenberger, PJ
2019-03-01The collective aggregation effect: Aggregating potential collective action increases prosocial behaviorCamilleri, AR; Larrick, RP
2009-01Commentary The liability of foreignness, capabilities, knowledge, and the performance of the subsidiaryDevinney, TM; Cheng, JLC; Maitland, E; Nicholas, S
2013-01-01The complementarity factor in the leveraging of sponsorshipCarrillat, FA; D'astous, A
2004-01A conceptual model of consumer decision states using information acceleration.Oppewal, H; Morrison, MD; Rungie, C; Waller, DS; Wang, PZ; Louviere, JJ; Devinney, TM; Wiley, J; Thirkell, P
2019-01-01Conceptualizing and modeling interpersonal trust in exchange relationships: The effects of incomplete model specificationMassey, GR; Wang, PZ; Kyngdon, AS
2020-04-22Consumer Choice and Multi-Store Shopping: an Empirical InvestigationPrasad, A; Ratchford, B; Singh, S
2002-01Consumer product searching on the internetMalone, D; Low, D; Shaw, R; Adam, S; McDonald, H
2004-01Consumer reaction to social issues: a six country study.Auger, P; Burke, PF; Devinney, TM; Louviere, JJ; -
2019-01-01Consumers underestimate the emissions associated with food but are aided by labelsCamilleri, AR; Larrick, RP; Hossain, S; Patino-Echeverri, D
Showing results 28 to 47 of 253< previous   next >