Issue Date | Title | Author(s) |
2006-01 | Der genossenschaftliche Bankensektor in Japan - Gegenwartiger Stand und Perspektiven | Ringle, C; Kiyota, T |
2012-03-01 | The sponsorship-advertising interface: Is less better for sponsors? | Carrillat, FA; d'Astous, A |
2006-01-01 | A service perspective on modelling intentions of on-line purchasing | Hackman, DH; Gudergan, SP; Wang, P; Kerry, D |
2012-08-22 | A neuroscientific approach to choice modeling: Electroencephalogram (EEG) and user preferences | Khushaba, RN; Kodagoda, S; Dissanayake, G; Greenacre, L; Burke, S; Louviere, J |
2009-01 | Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation | Miller, CE; Reardon, J; Salciuviene, L; Auruskeviciene, V; Lee, KP; Miller, K |
2014-01-01 | Leveraging social media to enhance recruitment effectiveness: A facebook experiment | Carrillat, FA; d’Astous, A; Grégoire, EM |
2004-01 | Information utilization, marketing planning, and marketing performance: a study of New Zealand manufacturers. | Souchon, AL; Cadogan, J; Procter, D; Lings, IN; Wiley, J; Thirkell, P |
2011-03-01 | The value of style in architectural practice | Kornberge, M; Kreiner, K; Clegg, S |
2014-08-29 | Simple ways to estimate choice models for single consumers | Frischknecht, B; Eckert, C; Louviere, J; Ribeiro, T |
2010-10-01 | How important are brands? A cross category cross-country study | Fischer, M; Volckner, F; Sattler, H |