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Issue Date
Title
Author(s)
2013-03-25
For better, for worse? What to do when celebrity endorsements go bad
Carrillat, FA
;
d'Astous, A
;
Lazure, J
2013-07-01
Contrasting social network and tribal theories: An applied perspective
Greenacre, L
;
Freeman, L
;
Donald, M
2013-01
Power and Politics in Construction Projects
Clegg, SR
;
Kreiner, K
;
Drouin, N
;
Muller, R
;
Sankaran, S
2013-11-01
The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North America
Carrillat, FA
;
d'Astous, A
;
Davoine, V
2013-06-01
Women's magazines as facilitators of Christmas rituals
Freeman, L
;
Bell, S
2013-01-01
Information processing pattern and propensity to buy: An investigation of online point-of-purchase behavior
Mintz, O
;
Currim, IS
;
Jeliazkov, I
2013-01-01
The Effects of Customer-Centric Marketing and Revenue Management on Travelers' Choices
Mathies, C
;
Gudergan, SP
;
Wang, PZ
2013-01-01
What drives managerial Use of marketing and financial metrics and does metric use affect performance of marketing-mix activities
Mintz, O
;
Currim, IS
2013-01-01
The complementarity factor in the leveraging of sponsorship
Carrillat, FA
;
D'astous, A
2013-03-01
How much does a company's reputation matter in recruiting?
Auger, P
;
Devinney, TM
;
Dowling, GR
;
Eckert, C
;
Lin, N
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1505 Marketing
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1505 Marketing, 1506 Tourism
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