The Continuing Convergence of Journalism and PR: New Insights for Ethical Practice from a Three-Country Study of Senior Practitioners

Macnamara, J

The Continuing Convergence of Journalism and PR: New Insights for Ethical Practice from a Three-Country Study of Senior Practitioners

Macnamara, J

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Publication Type:: Journal Article
Citation:: Journalism and Mass Communication Quarterly, 2016, 93 (1), pp. 118 - 141
Issue Date:: 2016-03-01

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Field	Value	Language
dc.contributor.author	Macnamara, J https://orcid.org/0000-0003-1387-3882	en_US
dc.date.issued	2016-03-01	en_US
dc.identifier.citation	Journalism and Mass Communication Quarterly, 2016, 93 (1), pp. 118 - 141	en_US
dc.identifier.issn	1077-6990	en_US
dc.identifier.uri	http://hdl.handle.net/10453/37403
dc.description.abstract	© 2015 AEJMC. The influence of public relations (PR) on media content has been shown to be substantial, and research indicates that it is growing through new media practices. However, the interrelationship between journalism and PR remains obscured by paradoxical discourses and stereotypes such as "spin doctors." This article identifies gaps in the literature and current understandings, and reports findings from in-depth interviews with senior editors, journalists, and PR practitioners in several countries that provide new insights into how the fields of practice interact which not only debunk some myths but also expose a need for improved transparency and standards to ensure ethical media practice.	en_US
dc.relation.ispartof	Journalism and Mass Communication Quarterly	en_US
dc.relation.isbasedon	10.1177/1077699015605803	en_US
dc.subject.classification	Communication & Media Studies	en_US
dc.title	The Continuing Convergence of Journalism and PR: New Insights for Ethical Practice from a Three-Country Study of Senior Practitioners	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	93	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	1903 Journalism and Professional Writing	en_US
dc.location.activity	USA
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	93	en_US

Abstract:

© 2015 AEJMC. The influence of public relations (PR) on media content has been shown to be substantial, and research indicates that it is growing through new media practices. However, the interrelationship between journalism and PR remains obscured by paradoxical discourses and stereotypes such as "spin doctors." This article identifies gaps in the literature and current understandings, and reports findings from in-depth interviews with senior editors, journalists, and PR practitioners in several countries that provide new insights into how the fields of practice interact which not only debunk some myths but also expose a need for improved transparency and standards to ensure ethical media practice.

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http://hdl.handle.net/10453/37403