The 21st Century Media (R)evolution: Emergent Communication Practices

Peter Lang Publishing
Publication Type:
2014, 2
Issue Date:
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This book examines the major changes taking place in media today, including the phenomenon of Web 2.0 and social media, and expertly synthesizes competing theories and the latest data, including international research from fast-growing markets such as China and Taiwan as well as the US, UK, Europe and Australia, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. The book identifies that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways. After critical examining latest developments in digital and social media, it explores the implications for journalism, advertising, public relations and organisational and political communication.
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