The 21st Century Media (R)evolution: Emergent Communication Practices

Macnamara, J

The 21st Century Media (R)evolution: Emergent Communication Practices

Macnamara, J

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Publisher:: Peter Lang Publishing
Publication Type:: Book
Citation:: 2014, 2
Issue Date:: 2014-01

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	2012005230.pdf	Published version	7.43 MB	Adobe PDF	View/Open
	media_revolution_Macnamara.pdf	Published version	1.73 MB	Adobe PDF	View/Open

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Field	Value	Language
dc.contributor.author	Macnamara, J https://orcid.org/0000-0003-1387-3882	en_US
dc.date.issued	2014-01	en_US
dc.identifier.citation	2014, 2	en_US
dc.identifier.isbn	9781433123511	en_US
dc.identifier.uri	http://hdl.handle.net/10453/37404
dc.description.abstract	This book examines the major changes taking place in media today, including the phenomenon of Web 2.0 and social media, and expertly synthesizes competing theories and the latest data, including international research from fast-growing markets such as China and Taiwan as well as the US, UK, Europe and Australia, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. The book identifies that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways. After critical examining latest developments in digital and social media, it explores the implications for journalism, advertising, public relations and organisational and political communication.	en_US
dc.publisher	Peter Lang Publishing	en_US
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	The 21st Century Media (R)evolution: Emergent Communication Practices	en_US
dc.type	Book
utslib.location	New York	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.citation.edition	2	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.edition	2	en_US
pubs.place-of-publication	New York	en_US
pubs.publication-status	Published	en_US

Abstract:

This book examines the major changes taking place in media today, including the phenomenon of Web 2.0 and social media, and expertly synthesizes competing theories and the latest data, including international research from fast-growing markets such as China and Taiwan as well as the US, UK, Europe and Australia, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. The book identifies that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways. After critical examining latest developments in digital and social media, it explores the implications for journalism, advertising, public relations and organisational and political communication.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/37404