Journalism and PR: Unpacking 'Spin', Stereotypes and Media Myths

Peter Lang Publishing
Publication Type:
2014, 1, pp. 1 - 284
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The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists and PR practitioners engage in a `discourse of denial', maintaining what critics call 'the dirty secret' of journalism and and PR. Others media practitioners engage in an accusatory `discourse of spin' and a `discourse of victimhood. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing a range of new opportunities for governments, corporations and organizations to create content and even their own media, increasing the channels and reach of PR. This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must read for researchers and students in media studies, journalism, public relations, politics, sociology and cultural studies.
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