Reading the public mind: a novel approach to imporving the adoption of new science and technology

Fisher, NI; Cribb, J; Peacock, A

Reading the public mind: a novel approach to imporving the adoption of new science and technology

Fisher, NI Cribb, J Peacock, A

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Publisher:: CSIRO
Publication Type:: Journal Article
Citation:: Australian Journal of Experimental Agriculture, 2007, 47 (11), pp. 1262 - 1271
Issue Date:: 2007-01

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Field	Value	Language
dc.contributor.author	Fisher, NI	en_US
dc.contributor.author	Cribb, J	en_US
dc.contributor.author	Peacock, A	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	Australian Journal of Experimental Agriculture, 2007, 47 (11), pp. 1262 - 1271	en_US
dc.identifier.issn	0816-1089	en_US
dc.identifier.uri	http://hdl.handle.net/10453/3936
dc.description.abstract	This paper described a new approach to measuring and monitoring the qwuality of dialogue between research groups and the wider community about specific scientific matters. It is an adaptation of a proven marketing process for rmonitoring customer satisfaction: key drivers of community perception are elicited and measured so that managers can respond to the issues that are most important to the community, rather than relying on their own perceptions. One important benefit of the approach is that the method provides a means of linking an overall score for the community's perceived value of a research project to an important business driver such as 'percentage of people very willing to support deployment of the research results.	en_US
dc.publisher	CSIRO	en_US
dc.relation.ispartof	Australian Journal of Experimental Agriculture	en_US
dc.relation.isbasedon	10.1071/EA07004	en_US
dc.subject.classification	Agronomy & Agriculture	en_US
dc.title	Reading the public mind: a novel approach to imporving the adoption of new science and technology	en_US
dc.type	Journal Article
utslib.citation.volume	11	en_US
utslib.citation.volume	47	en_US
utslib.for	0799 Other Agricultural and Veterinary Sciences	en_US
utslib.for	05 Environmental Sciences	en_US
utslib.for	06 Biological Sciences	en_US
utslib.for	07 Agricultural and Veterinary Sciences	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	11	en_US
pubs.volume	47	en_US

Abstract:

This paper described a new approach to measuring and monitoring the qwuality of dialogue between research groups and the wider community about specific scientific matters. It is an adaptation of a proven marketing process for rmonitoring customer satisfaction: key drivers of community perception are elicited and measured so that managers can respond to the issues that are most important to the community, rather than relying on their own perceptions. One important benefit of the approach is that the method provides a means of linking an overall score for the community's perceived value of a research project to an important business driver such as 'percentage of people very willing to support deployment of the research results.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/3936