Conformity and Influence

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© 2018 Walter de Gruyter GmbH, Berlin/Boston. I model the behavior of decision-makers seeking conformity and influence in a connected population. The model allows for one-sided linking, with information flowing from the target to the link's originator. Conformity is achieved only with a social order, necessitating differentiated rewards despite ex ante homogeneity. The leader holds a strategic social location ex post, exerting influence independent of any leadership traits. A strong desire to influence produces non-conforming autonomous decision-makers. Socially detrimental multiple leaders can be sustained as well.
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