The commitment mix: Dimensions of commitment in international trading relationships in India

Sharma, N; Young, LC; Wilkinson, I

The commitment mix: Dimensions of commitment in international trading relationships in India

Sharma, N Young, LC Wilkinson, I

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Publisher:: Amer Marketing Assoc
Publication Type:: Journal Article
Citation:: Journal of International Marketing, 2006, 14 (3), pp. 64 - 91
Issue Date:: 2006-01

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Field	Value	Language
dc.contributor.author	Sharma, N	en_US
dc.contributor.author	Young, LC	en_US
dc.contributor.author	Wilkinson, I	en_US
dc.date.issued	2006-01	en_US
dc.identifier.citation	Journal of International Marketing, 2006, 14 (3), pp. 64 - 91	en_US
dc.identifier.issn	1069-031X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/5217
dc.description.abstract	The authors identify five types of relationship commitment in international marketing relationships: value-based, affective, locked-in, obligation, and behavioral commitment. They develop and test scales to measure these dimensions on the basis of a stud	en_US
dc.publisher	Amer Marketing Assoc	en_US
dc.relation.ispartof	Journal of International Marketing	en_US
dc.relation.isbasedon	10.1509/jimk.14.3.64	en_US
dc.subject.classification	Marketing	en_US
dc.title	The commitment mix: Dimensions of commitment in international trading relationships in India	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	14	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1503 Business and Management	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	3	en_US
pubs.volume	14	en_US

Abstract:

The authors identify five types of relationship commitment in international marketing relationships: value-based, affective, locked-in, obligation, and behavioral commitment. They develop and test scales to measure these dimensions on the basis of a stud

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http://hdl.handle.net/10453/5217