Illuminating and addressing two ‘black holes’ in public communication

Macnamara, JR

Illuminating and addressing two ‘black holes’ in public communication

Macnamara, JR

Permalink

Publication Type:: Journal Article
Citation:: PRism Online Journal, 2016, 13 (1), pp. 1 - 15
Issue Date:: 2016-12-23

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Adobe PDF

Download Published versionAdobe PDF (351.02 kB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Macnamara, JR https://orcid.org/0000-0003-1387-3882	en_US
dc.date.issued	2016-12-23	en_US
dc.identifier.citation	PRism Online Journal, 2016, 13 (1), pp. 1 - 15	en_US
dc.identifier.issn	1448-4404	en_US
dc.identifier.uri	http://hdl.handle.net/10453/75076
dc.description.abstract	A critical literature review followed by a two-year, three-country study of the public communication of 36 government, corporate, and non-government organisations in the UK, US, and Australia identified what this analysis calls two ‘black holes’ in public communication, as they lack illumination and can cause the implosion of organisation-public relationships. This study, which included in-depth interviews, document analysis, and field experiments, identifies this ‘dark matter’ in the organisation-public communication universe as (1) a lack of listening by organisations and (2) a narrow organisation-centric approach to strategy that focusses on serving the interests of organisations. This analysis proposes that organisations need to counter-balance the ‘architecture of speaking’ that characterises strategic communication today with an architecture of listening, which in turn will contribute to participatory, networked, or emergent strategy that realises the normative theories of two-way communication, dialogue, and engagement and which can provide tangible benefits to organisations and their stakeholders and publics.	en_US
dc.relation.ispartof	PRism Online Journal	en_US
dc.title	Illuminating and addressing two ‘black holes’ in public communication	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	13	en_US
utslib.location.activity	Australia	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	13	en_US

Abstract:

A critical literature review followed by a two-year, three-country study of the public communication of 36 government, corporate, and non-government organisations in the UK, US, and Australia identified what this analysis calls two ‘black holes’ in public communication, as they lack illumination and can cause the implosion of organisation-public relationships. This study, which included in-depth interviews, document analysis, and field experiments, identifies this ‘dark matter’ in the organisation-public communication universe as (1) a lack of listening by organisations and (2) a narrow organisation-centric approach to strategy that focusses on serving the interests of organisations. This analysis proposes that organisations need to counter-balance the ‘architecture of speaking’ that characterises strategic communication today with an architecture of listening, which in turn will contribute to participatory, networked, or emergent strategy that realises the normative theories of two-way communication, dialogue, and engagement and which can provide tangible benefits to organisations and their stakeholders and publics.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/75076