The direct and indirect functions of international business relationships for suppliers and customers: a comparative study or European and Chinese firms
- Publisher:
- European Marketing Academy
- Publication Type:
- Conference Proceeding
- Citation:
- Sustainable Marketing Leadership: a synthesis of polymorphous axioms, strategies and tactics - Proceedings of the 35th EMAC Conference, 2006, pp. 1 - 7
- Issue Date:
- 2006-01
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2006005642.pdf | 757.29 kB |
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