The direct and indirect functions of international business relationships for suppliers and customers: a comparative study or European and Chinese firms

Publisher:
European Marketing Academy
Publication Type:
Conference Proceeding
Citation:
Sustainable Marketing Leadership: a synthesis of polymorphous axioms, strategies and tactics - Proceedings of the 35th EMAC Conference, 2006, pp. 1 - 7
Issue Date:
2006-01
Filename Description Size
Thumbnail2006005642.pdf757.29 kB
Adobe PDF
Full metadata record
Please use this identifier to cite or link to this item: