Linking Multi-Component Commitment to Relationship Value, Trust, Conflict and Cooperation
- Publisher:
- Reykjavik University
- Publication Type:
- Conference Proceeding
- Citation:
- Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference, 2007, pp. 1 - 12
- Issue Date:
- 2007-01
Closed Access
| Filename | Description | Size | |||
|---|---|---|---|---|---|
 | 2007000280.pdf | 5.58 MB |
Copyright Clearance Process
- Recently Added
- In Progress
- Closed Access
This item is closed access and not available.
This paper develops a conceptual model of business-to-business relationships that extends prior research. It incorporates a five-component structure of relationship commitment (value-based, affective, locked-in, obligation-based, and behavioural). It includes relationship value, contained in many existing models, in a noval way that links commitment to trust, switching costs, idiosyncratic investments, and cooperation. Four versions of the emerging conceptual model are developed to cope with the two-way/feedback links we include in the model to capture relational process as two-way links otherwise cannot be examined with structural equations modeling method. The paper concludes with preliminary results of the tests of the model(s).
Please use this identifier to cite or link to this item: