Revisiting the disciplinary home of evaluation: New perspectives to inform PR evaluation standards

Macnamara, JR; Likely, F

Revisiting the disciplinary home of evaluation: New perspectives to inform PR evaluation standards

Macnamara, JR

Likely, F

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Publisher:: Institute for Public Relations
Publication Type:: Journal Article
Citation:: Research Journal of the Institute for Public Relations, 2017, 3 (2), pp. 1 - 21
Issue Date:: 2017-02-27

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Field	Value	Language
dc.contributor.author	Macnamara, JR https://orcid.org/0000-0003-1387-3882	en_US
dc.contributor.author	Likely, F	en_US
dc.date.issued	2017-02-27	en_US
dc.identifier.citation	Research Journal of the Institute for Public Relations, 2017, 3 (2), pp. 1 - 21	en_US
dc.identifier.uri	http://hdl.handle.net/10453/82944
dc.description.abstract	From historical analysis of the early development of public relations evaluation (early 1980s to the early 2000s), this paper shows that public relations scholarship and practice have drawn heavily on media and communication studies in developing models and methods of evaluation, but have not significantly engaged with the large related body of knowledge on program evaluation. While communication and media studies are logical and formative disciplinary homes for public relations (PR), this paper argues that PR is a transdisciplinary field and that program evaluation is a mostly overlooked source of influence and heritage in relation to evaluation. This analysis presents evidence that a disciplinary ‘home visit’ to program evaluation, which nestles within program theory and theory of change, offers much to overcome the long-standing stasis in PR evaluation and to inform the search for standards.	en_US
dc.publisher	Institute for Public Relations	en_US
dc.relation.ispartof	Research Journal of the Institute for Public Relations	en_US
dc.title	Revisiting the disciplinary home of evaluation: New perspectives to inform PR evaluation standards	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	3	en_US
utslib.location.activity	USA	en_US
utslib.for	2001 Communication and Media Studies	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.issue	2	en_US
pubs.publication-status	Published	en_US
pubs.volume	3	en_US

Abstract:

From historical analysis of the early development of public relations evaluation (early 1980s to the early 2000s), this paper shows that public relations scholarship and practice have drawn heavily on media and communication studies in developing models and methods of evaluation, but have not significantly engaged with the large related body of knowledge on program evaluation. While communication and media studies are logical and formative disciplinary homes for public relations (PR), this paper argues that PR is a transdisciplinary field and that program evaluation is a mostly overlooked source of influence and heritage in relation to evaluation. This analysis presents evidence that a disciplinary ‘home visit’ to program evaluation, which nestles within program theory and theory of change, offers much to overcome the long-standing stasis in PR evaluation and to inform the search for standards.

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http://hdl.handle.net/10453/82944