Impact assessment

Macnamara, JR

Impact assessment

Macnamara, JR

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Publisher:: Wiley-Blackwell
Publication Type:: Chapter
Citation:: International Encyclopedia of Strategic Communication, 2018, 1st, pp. 1 - 9
Issue Date:: 2018-06-01

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Field	Value	Language
dc.contributor.author	Macnamara, JR https://orcid.org/0000-0003-1387-3882	en_US
dc.contributor.editor	Heath, R	en_US
dc.contributor.editor	Johansen, W	en_US
dc.date.issued	2018-06-01	en_US
dc.identifier.citation	International Encyclopedia of Strategic Communication, 2018, 1st, pp. 1 - 9	en_US
dc.identifier.isbn	978-1-119-01071-5	en_US
dc.identifier.uri	http://hdl.handle.net/10453/95927
dc.description.abstract	Evaluation in various fields of strategic communication has focussed for some time on outputs rather than outcomes and impact, and researchers have lamented a “stasis” and “deadlock” in relation to evaluation in practices such as corporate communication (see iesc 0049), public relations (see iesc 0140), and some specialist fields such as health communication (see iesc 0082). However, a number of initiatives in the US, UK, and Europe have brought fresh focus to the importance of identifying and demonstrating the impact of communication – albeit questions including ‘impact on whom’ and ‘for whose benefit’ remain important matters for debate in the context of strategic communication as it is defined in this encyclopedia. This section summarizes recent progress in assessing and demonstrating the impact of communication as well key issues for further debate and research.	en_US
dc.publisher	Wiley-Blackwell	en_US
dc.relation.ispartof	International Encyclopedia of Strategic Communication	en_US
dc.relation.isbasedon	10.1002/9781119010722.iesc0084	en_US
dc.title	Impact assessment	en_US
dc.type	Chapter
utslib.location	Hoboken, NJ	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.citation.edition	1st	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.edition	1st	en_US
pubs.place-of-publication	Hoboken, NJ	en_US
pubs.publication-status	In preparation	en_US

Abstract:

Evaluation in various fields of strategic communication has focussed for some time on outputs rather than outcomes and impact, and researchers have lamented a “stasis” and “deadlock” in relation to evaluation in practices such as corporate communication (see iesc 0049), public relations (see iesc 0140), and some specialist fields such as health communication (see iesc 0082). However, a number of initiatives in the US, UK, and Europe have brought fresh focus to the importance of identifying and demonstrating the impact of communication – albeit questions including ‘impact on whom’ and ‘for whose benefit’ remain important matters for debate in the context of strategic communication as it is defined in this encyclopedia. This section summarizes recent progress in assessing and demonstrating the impact of communication as well key issues for further debate and research.

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http://hdl.handle.net/10453/95927