Browsing byAuthorCarrillat, F
Showing results 1 to 10 of 10
Issue Date | Title | Author(s) |
2008-01 | Can sponsorships go the distance? The role of psychological construal level in understanding sponsorships effectiveness | Carrillat, F; Legoux, R; Kehoe, WJ; Whitten, LK |
2012 | Comprendre les consommateurs pour un marketing efficace | Carrillat, F; Lehu, J-M |
2008-01 | The effectiveness of art venue sponsorship: An attribution perspective | Carrillat, F; d'Astous, A; Colbert, F |
2017-03-01 | The effectiveness of warning labels for consumers: A meta-analytic investigation into their underlying process and contingencies | Purmehdi, M; Legoux, R; Carrillat, F; Senecal, S |
2013-01 | Engaging Consumers Through Branded Smartphone Applications: A Study of Self-Congruenvy and Customer Brand Engagement | Thomson, A; Rao-Hill, S; Carrillat, F; Brodie, R |
2021-01-01 | Getting some of that personality: There is an app for that! | Rao Hill, S; Carrillat, F |
2012 | The Moderating Impact of Cognitive Complexity and Need for Cognition on the “Match-up” Effect in Celebrity Endorsement | Carrillat, F; Legoux, R; Beaupré, A |
2013-01-01 | The relational benefits of personalized communications in an online environment | Dantas, DC; Carrillat, F |
2022 | Slicing vs. Chunking Product-Harm Crisis: Antecedents and Firm Performance Implications | Carrillat, F; Michayluk, D; Pupovac, L |
2022-09-20 | The Wellbeing Implications of Maximizing: A Conceptual Framework and Meta-Analysis | Belli, A; Carrillat, F; Zlatevska, N; Cowley, E |